I started in content marketing — which, if you're old enough to remember when that was still a radical idea, tells you something about how long I've been at this. I was writing the blog posts and social content before most companies had figured out why they needed them. I had an English Literature degree from ASU, an instinct for what people actually wanted to read, and a deep suspicion that most brand content was talking to itself.
That instinct got me noticed. The next decade was an education: agency-side strategy at Vertical Measures, national campaign work at Gannett and the USA TODAY NETWORK, B2B marketing for enterprise industrial AI software at NarrativeWave. By the time I landed at SmartRent as Senior Manager of Demand Marketing, I could write the campaign brief, build the HubSpot workflow, manage the SDR team, defend the budget, and explain the attribution model — in the same week.
"I grew demo requests from 126 to over 1,400 in a single year. That's not a fluke — it's what happens when strategy, ops, and content are actually connected."
At SmartRent I was promoted to Director of Demand Generation and ran a $5M+ marketing budget with pipeline as the only metric that mattered. We built the segmentation model, rebuilt the campaign architecture, and delivered 101% year-over-year demand gen improvement — earning a 2024 Stevie Award for Best Campaign along the way. At Peerlogic I took on the Head of Marketing role, managing a team that included SDRs with direct quota ownership and influencing $4M+ in pipeline.
Now I consult. And consulting, for me, means doing the work — not presenting decks about it. I pick up engagements where I can move the needle, and I stay long enough to make sure the systems I build outlast the invoice.
