Turn the cool stuff you're doing into pipeline.
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Turn the cool stuff you're doing into pipeline. *
A fractional CMO and a full-service marketing team for Arizona companies
For successful companies that are ready to grow faster, with senior strategy and a team to execute it.
I’m a fractional head of marketing for companies with great product, smart people, and a pipeline that doesn’t show it. I connect what’s working, fix what isn’t, and get you found by the right buyers.
2024 Stevie Award, Digital Marketing Campaign of the Year | Contributor, MarketingLand | 18+ years in B2B and B2C marketing.
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11x
more qualified leads at SmartRent (NYSE: SMRT), from 126 to 1,400+ a year
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95%
more qualified pipeline at Peerlogic through audience segmentation
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30%
of inbound leads within six months from AEO at Peerlogic
Sound familiar?
Your website, sales deck, and content each tell a slightly different story.
Leads come in, but sales says half of them aren’t a fit.
Competitors show up in Google and AI answers, and you don’t.
You need senior marketing leadership, but a full-time VP isn’t in the budget yet.
What you get with a fractional CMO:
One clear story. Messaging your whole team uses, from the homepage to the sales call.
A plan built on what you already have. I don’t start over. I find what’s working and put more behind it.
Visibility where buyers look. SEO, plus AEO and GEO so you show up in AI search too.
Someone who does the work. I write, build, and launch alongside your team. You don’t just get a slide deck.
Results I’ve delivered
At SmartRent (NYSE: SMRT). Owned a $5M+ annual budget across digital, video, event, and outdoor channels. Grew qualified leads from 126 to 1,400+ a year and generated $6M in ROI from a single campaign.
At Peerlogic. Drove a 77% increase in qualified leads and a 95% increase in qualified pipeline through audience segmentation.
AEO built from scratch. Launched Peerlogic’s Answer Engine Optimization program, which drives 30% of all inbound leads and cuts reliance on paid spend.
Why work with me
Jaclyn Freedman is a Scottsdale-based fractional CMO with 18+ years in B2B and B2C marketing who leads a full-service marketing team for successful Arizona companies, covering go-to-market strategy, demand generation, and AI search visibility (AEO and GEO).
I’m a writer first, so your marketing will sound like a person wrote it. I work inside your team instead of handing off a plan. If something isn’t working, I’ll tell you plainly, with no jargon and no vanity metrics.
Frequently asked questions
What marketing services do you offer?
My team and I offer business strategy and go-to-market planning, growth marketing and demand generation, email marketing, social media marketing, and website management. Most clients start with strategy and one or two channels, then add more as they grow.
How is a fractional CMO different from a marketing agency?
An agency carries out a scope of work, while a fractional CMO decides what that scope should be and is accountable for the results. With me you get both, senior strategy and a full-service team to execute it.
Do you work with companies outside Arizona?
My focus is successful companies in Scottsdale, Phoenix, and across Arizona, and I’m open to remote engagements when the fit is right.
How fast will I see results?
Most clients see early wins within the first 30 to 60 days and measurable pipeline impact within about 90 days.
Ready for marketing that brings in the right leads?
Let’s chat. I’d love to learn more about your business, your obstacles, and how great marketing can help.