Turn the cool stuff you're doing into pipeline.

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Turn the cool stuff you're doing into pipeline. *

I’m a fractional head of marketing for B2B companies with great product, smart people, and a pipeline that doesn’t show it. I connect what’s working, fix what isn’t, and get you found by the right buyers.

2024 Stevie Award, Digital Marketing Campaign of the Year | Contributor, MarketingLand | 18+ years in B2B marketing, specializing in tech +SaaS.

  • 11x

    more qualified leads at SmartRent (NYSE: SMRT), from 126 to 1,400+ a year

  • 95%

    more qualified pipeline at Peerlogic through audience segmentation

  • 30%

    of inbound leads in six-month from AEO at Peerlogic

Sound familiar?

  • Your website, sales deck, and content each tell a slightly different story.

  • Leads come in, but sales says half of them aren’t a fit.

  • Competitors show up in Google and AI answers, and you don’t.

  • You need senior marketing leadership, but a full-time VP isn’t in the budget yet.

What you get with a fractional CMO:

  • One clear story. Messaging your whole team uses, from the homepage to the sales call.

  • A plan built on what you already have. I don’t start over. I find what’s working and put more behind it.

  • Visibility where buyers look. SEO, plus AEO and GEO so you show up in AI search too.

  • Someone who does the work. I write, build, and launch alongside your team. You don’t just get a slide deck.

Results I’ve delivered

  • At SmartRent (NYSE: SMRT). Owned a $5M+ annual budget across digital, video, event, and outdoor channels. Grew qualified leads from 126 to 1,400+ a year and generated $6M in ROI from a single campaign.

  • At Peerlogic. Drove a 77% increase in qualified leads and a 95% increase in qualified pipeline through audience segmentation.

  • AEO built from scratch. Launched Peerlogic’s Answer Engine Optimization program, which drives 30% of all inbound leads and cuts reliance on paid spend.

Why work with me

I’m a writer first, so your marketing will sound like a person wrote it. I work inside your team instead of handing off a plan. If something isn’t working, I’ll tell you plainly, with no jargon and no vanity metrics.

Ready for marketing that brings in the right leads?

Let’s chat. I’d love to learn more about your business, your obstacles, and how great marketing can help.