B2B SaaS · GTM STRATEGY · DEMAND GENERATION · AEO/GEO
I build GTM strategy and demand gen programs that generate pipeline — not just MQLs. 18 years in-house at B2B and SaaS companies. A 2024 Stevie Award on the shelf. And yes, I run it all on the AI-accelerated workflows that keep lean teams competitive.
What I Do
Funnels, campaigns, and sales-marketing alignment built backward from revenue. I've owned multi-million dollar budgets and the quota that came with them — so the strategy has to forecast, not just look good in a deck.
Learn more →ChatGPT, Perplexity, and AI Overviews are the new front door for B2B buyers. I optimize your structured data, content architecture, and brand narrative so you get cited and recommended — not just ranked.
Learn more →I build the systems — HubSpot architecture, lead routing, campaign infrastructure, AI-assisted workflows — that let a small marketing team move like one twice its size. Less duct tape, more machine.
Learn more →Case studies, executive ghostwriting, and positioning that makes bigger buyers take you seriously on the first touch — written by someone who's spent 18 years writing the stuff that actually closes deals.
Learn more →
Why It Works
18 years operating inside B2B and SaaS marketing teams — running budgets, owning quotas, managing SDRs — means I know what actually moves pipeline, and what's just noise. That perspective shapes every strategy and every campaign.
See the PortfolioWho I Work With
You're building something real — I help you market it with the sophistication that gets bigger buyers to take notice, even while you're still small.
Your sales and marketing aren't talking. I align them, build the strategy, and create the content that moves prospects through the funnel faster.
You've been doing marketing on instinct. I add the strategy layer — so every effort compounds, the team rows in the same direction, and results are something you can forecast.
My Process
01
I audit your funnel, your messaging, your channel mix — and find the gaps between what sales needs and what marketing is delivering.
02
I build a cohesive roadmap — campaigns, content, channel mix, the systems that run it — designed for your growth goals and built to forecast.
03
I create the assets, build the campaign infrastructure, and run the programs with the polish your best prospects expect.
04
I track what actually drives pipeline, cut what doesn't, and keep optimizing until your marketing is a machine.
We were doing marketing in silos — sales did their thing, marketing did theirs, and nothing connected. Jaclyn came in, aligned everything, and within 90 days we had a pipeline we could actually forecast. She doesn't just hand you a plan. She embeds a marketing mindset across your entire team.
— B2B SaaS ClientBook a strategy session or start a conversation. Either way, you'll walk away with clarity — and a plan that doesn't sit in a drawer.
Let's Grow Together