Fractional marketing leadership for B2B companies that already do good work

Based in Scottsdale, Arizona. Working with B2B teams across Phoenix and nationwide. Pipeline first, vanity metrics never.

What a fractional marketing leader does

A fractional CMO gives you senior marketing leadership without the cost of a full-time executive. I own the strategy, the positioning, the content, and the go-to-market plan. Then I build the system your team or your agency runs.

You get one accountable person who answers for pipeline, not a deck and a retainer.

Who this is for

Successful B2B companies with a real product, real customers, and marketing that has not caught up. You have sales traction. You have a small marketing team or none. Your founder or CEO is still carrying too much of the story.

If your work is already good and the market does not know it yet, we should talk.

What I own

  • Go-to-market strategy and positioning

  • Content strategy built to produce pipeline, not impressions

  • Answer engine and generative engine optimization (AEO and GEO), so you are the answer when buyers ask ChatGPT, Perplexity, Gemini, and Google AI

  • Sales and marketing alignment: handoffs, cadences, and enablement

  • Events and experiential marketing

  • Technical foundations: structured data, site structure, and local search

  • Agentic AI workflows that keep content and reporting moving without adding headcount

Why search changed the brief

The SEO versus AEO debate misses the point. Buyers now get answers from language models, and those models cite sources they can read, parse, and trust. That is a content, structure, and credibility problem. It is not a keyword problem.

I do this work by hand, from the HTML and structured data up to the content strategy. I am not advising on it from a distance.

How we work together

Engagements run six months or more. Marketing that compounds takes longer than a quarter, and I would rather be a long-term partner than a short-term fix.

We start with a conversation about what you sell, who buys it, and where marketing is stuck. If there is a fit, we scope the engagement together.

Track record

  • 18+ years across demand generation, content strategy, AEO and GEO, and go-to-market operations

  • 2024 Stevie Award, Digital Marketing Campaign of the Year

  • Published contributor to MarketingLand

  • Built an AEO program from scratch at a B2B AI platform that grew to drive 30% of inbound leads

  • BA in English Literature, Arizona State University

Hi, I'm Jaclyn.

I've spent 18+ years running demand generation, content strategy, paid media, and GTM operations for B2B companies. I don't just advise. I build the campaigns, write the structured data, run the ads, and set up the workflows myself, then teach your team how to own them.

My bias: pipeline over vanity metrics. If it doesn't move revenue, it doesn't make the plan.

Built for companies that are already winning

I work with successful companies that have a great product, happy customers, and momentum, and are ready for marketing to match. You've proven the business works. My job is to make sure the market knows it.

How we can work together

  • Fractional CMO partnership: Long-term, senior marketing leadership. I own strategy, budget, team direction, and reporting to leadership. Engagements start at six months, because real results compound over time.

  • Project-based consulting: Focused help on one high-impact area inside a partnership: AI search visibility (AEO + GEO), paid media, a content engine, marketing ops, or agentic AI workflows.

  • Team training and workshops: Hands-on sessions, lunch-and-learns, and offsites that build skills your team keeps.

Your first 90 days

  • Days 1 to 30, diagnose: Audit your channels, data, messaging, and team. Find the quick wins and the real problems.

  • Days 31 to 60, build: Stand up the strategy, fix the measurement, and launch the highest-leverage programs.

  • Days 61 to 90, run: Optimize what's working, cut what isn't, and set your team up to own it. From there, the growth compounds.

Who I've worked with

SmartRent, Peerlogic, MarketingProfs, Marketing Land, Content Amplified, NarrativeWave, and more.

2024 Stevie Award winner for Digital Marketing Campaign of the Year. Published contributor to MarketingLand.

Frequently asked questions

What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your company part-time or on retainer. You get executive-level strategy and leadership without the cost of a full-time hire.

How is a fractional CMO different from an agency?

An agency executes tactics. A fractional CMO owns the strategy, sets priorities, manages the team and vendors (agencies included), and is accountable for results.

What size companies do you work with?

Established, successful B2B companies that are growing and want marketing to amplify what's already working. If you're past the "prove it" stage and ready to scale, we're likely a fit.

How long is a typical engagement?

Six months or more. I work as a long-term partner, not a quick fix. The first 90 days build the foundation, and the months after are where the growth compounds.

Do you only work with companies in Phoenix and Scottsdale?

No. I'm based in Scottsdale and love working with Arizona companies, but I partner with B2B teams anywhere.

How do we get started?

Start with a free Marketing Gut-Check. I'll review your current marketing and tell you where the biggest opportunities are, no strings attached.

Let's talk about what's next.

Tell me where marketing is stuck, and I'll tell you honestly whether a fractional CMO partnership or a focused project makes the most sense.

Email me and let's talk.