Fractional CMO and B2B Marketing Consultant in Scottsdale
You don't need a full-time CMO yet. You need someone senior enough to build the plan, fix the pipeline, and leave your team with a marketing function that actually works.
Sound familiar?
You're spending on marketing, but nobody can tell you what's driving pipeline.
Your team is busy, but busy isn't the same as effective.
Sales and marketing report different numbers and trust neither.
AI search is changing how buyers find you, and you're not showing up.
You've outgrown a coordinator but aren't ready for a full-time executive hire.
That gap is where a fractional CMO fits.
Hi, I'm Jaclyn.
I've spent 18+ years running demand generation, content strategy, paid media, and GTM operations for B2B companies. I don't just advise. I build the campaigns, write the structured data, run the ads, and set up the workflows myself, then teach your team how to own them.
My bias: pipeline over vanity metrics. If it doesn't move revenue, it doesn't make the plan.
Built for companies that are already winning
I work with successful companies that have a great product, happy customers, and momentum, and are ready for marketing to match. You've proven the business works. My job is to make sure the market knows it.
How we can work together
Fractional CMO partnership: Long-term, senior marketing leadership. I own strategy, budget, team direction, and reporting to leadership. Engagements start at six months, because real results compound over time.
Project-based consulting: Focused help on one high-impact area inside a partnership: AI search visibility (AEO + GEO), paid media, a content engine, marketing ops, or agentic AI workflows.
Team training and workshops: Hands-on sessions, lunch-and-learns, and offsites that build skills your team keeps.
Your first 90 days
Days 1 to 30, diagnose: Audit your channels, data, messaging, and team. Find the quick wins and the real problems.
Days 31 to 60, build: Stand up the strategy, fix the measurement, and launch the highest-leverage programs.
Days 61 to 90, run: Optimize what's working, cut what isn't, and set your team up to own it. From there, the growth compounds.
Who I've worked with
SmartRent, Peerlogic, MarketingProfs, Marketing Land, Content Amplified, NarrativeWave, and more.
2024 Stevie Award winner for Best Campaign. Published contributor to MarketingLand.
Frequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your company part-time or on retainer. You get executive-level strategy and leadership without the cost of a full-time hire.
How is a fractional CMO different from an agency?
An agency executes tactics. A fractional CMO owns the strategy, sets priorities, manages the team and vendors (agencies included), and is accountable for results.
What size companies do you work with?
Established, successful B2B companies that are growing and want marketing to amplify what's already working. If you're past the "prove it" stage and ready to scale, we're likely a fit.
How long is a typical engagement?
Six months or more. I work as a long-term partner, not a quick fix. The first 90 days build the foundation, and the months after are where the growth compounds.
Do you only work with companies in Phoenix and Scottsdale?
No. I'm based in Scottsdale and love working with Arizona companies, but I partner with B2B teams anywhere.
How do we get started?
Start with a free Marketing Gut-Check. I'll review your current marketing and tell you where the biggest opportunities are, no strings attached.
Let's talk about what's next.
Tell me where marketing is stuck, and I'll tell you honestly whether a fractional CMO partnership or a focused project makes the most sense.
Get your free Marketing Gut-Check, or email me and let's talk.
