Marketing services for Arizona companies

I’m Jaclyn Freedman, a Scottsdale-based fractional CMO, and my team handles the work that strategy turns into. We work with successful B2B and B2C companies across Arizona that need senior marketing leadership and the people to execute it, and everything we do ties back to revenue.

Business strategy and go-to-market

Strategy is where every engagement starts, because channels can’t fix a fuzzy story. I work with your leadership team to define your ideal customer, sharpen your positioning, and build a go-to-market plan that sales and marketing actually share. If you need ongoing senior leadership, that’s my fractional CMO service.

Growth marketing and demand generation

Growth marketing turns that plan into qualified leads and customers. We run paid media on Google, Meta, and LinkedIn, build audience segments, and make sure buyers find you in AI search as well as Google. At SmartRent, this approach grew qualified leads from 126 to more than 1,400 a year, and at Peerlogic, AI search grew to drive 30% of inbound leads.

Email marketing

Email is still the most direct line from attention to revenue, and most companies underuse it. We build segmented nurture programs, newsletters, and sales sequences that move people from interested to booked, and we measure them by meetings and revenue instead of open rates.

Social media marketing

Social works best when it sounds like a person. We build a content plan for your brand and your leaders, write and publish the posts, and connect social to your campaigns so it supports revenue instead of just collecting likes.

Website management

Your website does more selling than anyone on your team, so it needs regular care. We handle updates, landing pages, and conversion improvements, plus the technical side that affects search, like structured data, page speed, and making your site readable to AI tools like ChatGPT and Perplexity.

How we work together

Most clients start with strategy and one or two channels, then add more as they grow. You get senior marketing leadership and a team that executes for less than the cost of a full-time marketing hire, and every engagement is scoped to what your business actually needs.

Frequently asked questions

What does a full-service marketing team include?

Strategy, growth marketing and paid media, email, social media, and website management, led by a fractional CMO so every channel works from the same plan.

Do you work with B2B or B2C companies?

We work with both, serving successful B2B and B2C companies across Arizona, from tech and SaaS to local service businesses.

Do I have to buy every service?

No, most clients start with strategy and one or two channels and add more as the results come in.

Where are you located?

We’re based in Scottsdale and work with companies in Scottsdale, Phoenix, and across Arizona, and we take remote clients when the fit is right.

Ready to talk about what’s next?

Book a complimentary intro call and we’ll talk through your goals, what’s working, and where a fractional CMO and full-service team can help.