Hey there! I'm Jaclyn Freedman, marketer by trade, but sales guides my heart.
My love for marketing began in the 5th grade when I ran for class president. I won but had more fun running the campaign than doing the job. That was the start of my marketing education: learning what motivates people to purchase, what makes them tick, and how to best get them to respond through the right mix of copy and visualization.
I've spent my career in marketing doing a few things -- aligning sales + marketing teams, creating content marketing programs, leading digital marketing, and strategizing campaigns that straight up close business.
I truly believe in the value of educating first and selling second, and holding true to this mentality has allowed me to do things like grow demo requests from 126 requests to 1,400 in a year, and increase MQLs by 66% year over year. I've launched products and have overseen GTM strategy for the most successful initiatives at small startups and global companies alike.
As the head of growth at NYSE: SMRT, I align marketing and sales by creating marketing initiatives that supercharge pipeline + revenue.
-If you're a brand and want to collab on content, trainings, or speaking engagements, email me at jaclyn.freedman@gmail.com.
- If you're a professional looking for marketing tips, career advice, and general learnings, follow me on LinkedIn.