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      <image:title>About - hi, i’m jaclyn.</image:title>
      <image:caption>Arizona Native, marketing guru, yogi, storyteller, animated talker, wearer of many hats, reader of many books. I began working in marketing as a byproduct of my love of writing and reading. As a child, I was always enamored by marketing; everything from McDonald's commercials, to the layout of newspapers. When I graduated from college, I found the perfect trifecta: a job as a copywriter at a marketing firm, that started at 10 am. While there, I began learning about SEO and content creation. In the decade plus since, I have worked (much, much earlier in the morning), as the head of content strategy, as a social media and content manager, a marketing manager, and as a lead generation expert, at incredible companies across the Valley and the U.S. My passion for marketing has only grown during this time. As marketers and strategist today, the possibilities are endless. We can use data, technology, and human behavior to meet goals genuinely. We can tell stories that convey brand missions and that convert. When not geeking out on marketing, you can find me gardening, at a local yoga studio, or cooking. Sometimes, you can find me doing all three at once. If you’re interested in working together, email me at Jaclyn.Freedman@gmail.com, or visit me on LinkedIn.</image:caption>
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      <image:title>About - hi, i’m jaclyn.</image:title>
      <image:caption>Arizona Native, marketing guru, yogi, storyteller, animated talker, wearer of many hats, reader of many books. I began working in marketing as a byproduct of my love of writing and reading. As a child, I was always enamored by marketing; everything from McDonald's commercials, to the layout of newspapers. When I graduated from college, I found the perfect trifecta: a job as a copywriter at a marketing firm, that started at 10 am. While there, I began learning about SEO and content creation. In the decade plus since, I have worked (much, much earlier in the morning), as the head of content strategy, as a social media and content manager, a marketing manager, and as a lead generation expert, at incredible companies across the Valley and the U.S. My passion for marketing has only grown during this time. As marketers and strategist today, the possibilities are endless. We can use data, technology, and human behavior to meet goals genuinely. We can tell stories that convey brand missions and that convert. When not geeking out on marketing, you can find me gardening, at a local yoga studio, or cooking. Sometimes, you can find me doing all three at once. If you’re interested in working together, email me at Jaclyn.Freedman@gmail.com, or visit me on LinkedIn.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/afa688ab-1ddb-4437-a9ca-d5329134d8e8/3_How-to-Use-This-Workbook.png</image:loc>
      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Growth Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494192797869-HJMTX69LAF1L12WS1D7A/Screen+Shot+2017-05-03+at+8.28.45+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Document describing a new promotional strategy targeting millennials, focusing on online engagement, digital and traditional media campaigns, content creation, location-based assets, contests, and graphic highlights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494192836737-7SLCX5JGCXTBHKQMYHKI/Screen+Shot+2017-05-03+at+8.28.56+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Comparison of two Facebook posts showing their reach and engagement data. The left post has 164 people reached and the right post has 1,112 people reached, with respective post clicks, reactions, comments, and shares.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494004429506-R4ZIPHU5L84Q8XC8VLK1/Screen+Shot+2017-05-03+at+8.29.03+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A collage illustrating elements of branding. It includes a photo of a glass of milk with gingerbread cookies and a candy cane, a colorful ornament with the text "Where the Gifts Are," and a pair of tortoiseshell glasses with a quote about liking horn-rimmed glasses. Below, there are descriptive words about approaching, friendly, and resourceful branding, trustworthy customer service, and innovative, knowledgeable eyewear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494192879488-MVO40PULVL6RP4XVQGVT/Screen+Shot+2017-05-03+at+8.29.11+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A young woman smiling and looking up, standing in front of a colorful tiled wall, with the text "Promotional Brand Voice" and a list of positive descriptors on the side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832270287-G8FMESKCBKFHVA1M8CUD/Screen+Shot+2017-05-03+at+8.29.22+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Slide titled 'Promotional Brand Voice - How' with bullet points on marketing strategies, targeting millennials, visual variety, user-generated content, doctor and patient highlights, and Arizona-based content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832256863-LTPD2UO1A6187NB2LMT1/Screen+Shot+2017-05-03+at+8.29.30+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A group of people hiking on a desert trail surrounded by green bushes with red rock formations and cliffs in the background under a bright blue sky with some clouds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832248469-ALCPK465ECEE3SBN7MLH/Screen+Shot+2017-05-03+at+8.29.34+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Collection of social media posts and articles about spring activities in Arizona, including a giveaway for spring training tickets, hiking, and outdoor gatherings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832237018-01CKE5835DRVFO3AY4OP/Screen+Shot+2017-05-03+at+10.51.36+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Three social media posts about eye health and protection, including sunglasses giveaways and tips on preventing eye damage from the sun.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832221994-22WDX98P8MHXJN9TTQBJ/Screen+Shot+2017-05-03+at+10.52.07+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Slide comparing traditional marketing with digital marketing, featuring an example landing page for a Grand Canyon tour giveaway</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832180070-6RX9SZ4876EVMP1INGWD/Screen+Shot+2017-04-27+at+9.07.33+AM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A baseball with the Arizona Diamondbacks logo and a promotional offer for a $100 Diamondbacks gift card contest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832160068-OAELBUZNPKBA405PRRGR/Screen+Shot+2017-05-01+at+8.56.07+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A split image showing a baseball on the left and a close-up of an eye's iris on the right, with blue text overlayed describing the speed of a baseball and how the eye perceives it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832133946-YPMUDBGRCAIJ9GTKHPEE/Screen+Shot+2017-05-01+at+8.55.59+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Desert landscape with saguaro cacti, mountains in the background, and a sunset sky, with text overlay promoting enjoying Arizona spring air.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494193121162-K2GTTN27TRTHUABL7JQZ/Screen+Shot+2017-05-01+at+8.55.11+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A baseball with a logo and the word 'Rawlings' on it, set against a blurred green background, with a large overlay text saying 'CONGRATS!'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832078998-H83JFFTS7Q454ACTF8CT/Screen+Shot+2017-05-01+at+8.56.15+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Sunset over a grassy field with trees in the background, with the words "Earth Day" in bold yellow and green letters superimposed on the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832007855-7N8Y2J8LFR7159CW4MLZ/Screen+Shot+2017-05-01+at+12.17.37+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A person holding a baseball with a close-up view of the ball and hand in black and white, accompanied by a headline asking, 'How do baseball players see a fastball?'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505832035687-ZVVHH3HII41500R3TY0F/Screen+Shot+2017-05-01+at+8.54.19+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>A woman wearing sunglasses and a green top smiling against a blue wall for a sunglasses giveaway promotion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494281141676-YKJ1LCNL33DKI6QY4MUO/Screen+Shot+2017-05-08+at+3.04.25+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Sunlight shining through desert plant in Arizona with overlaid text about protecting your eyes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1494281164671-QC8CWJ3XWV6BH2UDX2CM/Screen+Shot+2017-05-08+at+3.04.08+PM.png</image:loc>
      <image:title>AZ Eye Center</image:title>
      <image:caption>Pair of sunglasses with reflective blue and purple lenses resting on a white surface, advertising a giveaway with text 'WIN SOME SUNGLASSES!'</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jaclynfreedman.com/jobingcom-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476380165-7HJNTFTZW2Q7ZYD02K39/Screen+Shot+2017-05-22+at+10.41.44+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Blue Colorado HR shirt with a white and red heart and white text that says "I ❤️ Colorado HR".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476386336-RQOKPPD40Y34GD0ZZHX5/Screen+Shot+2017-05-22+at+10.42.07+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>A promotional graphic with a blue background featuring a stylized image of Florida, with an orange heart-shaped fruit, and text encouraging visitors to stop at booth #315 for a chance to win HR-themed prizes, including a T-shirt and Amazon gift card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476374945-0KFZEG6AGSKZQ2KMMEKN/Screen+Shot+2017-05-22+at+10.39.32+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Blue background with white text that reads 'Connecting local talent with jobs and companies they love' and a location pin icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476378482-DU401RETCX9X7VB5L4YO/Screen+Shot+2017-05-22+at+10.39.53+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Person standing with back facing camera, wearing a blue shirt with a Texas map and 'I love HR' printed on it, in front of a blue Jobing.com booth backdrop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476381011-ZSLKQWYS92ASSPIYDGVZ/Screen+Shot+2017-05-22+at+10.40.44+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Group of five people wearing teal shirts with name badges, standing in front of a large blue Jobing.com banner on a conference or event stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495476378601-SBIDWFRD29EN7AYJ6UQ7/Screen+Shot+2017-05-22+at+10.40.27+AM.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Two women wearing teal shirts with the Jobing.com logo, standing at a booth with a blue backdrop that says 'Connecting Arizona with jobs and companies we love' at a job fair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474682090-2BHLZYK9FUT0D1252W47/screen-shot-2015-11-17-at-7-57-32-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Screenshot of a recruiting email from Recruiting.com highlighting tips for improving candidate experience, mentioning a white paper, and featuring a professional photo of Jessica Rush, SVP of Marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474680447-CDODPYD8IFWHHAMC7OD6/screen-shot-2015-11-17-at-7-55-12-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Screenshot of an email from Recruiting.com thanking the recipient for downloading a white paper titled '6 Steps to Building an Employee Value Proposition' and providing a link to the white paper and contact information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474679653-AMUS5EG5OE8WCWCYFWQE/screen-shot-2015-11-17-at-7-53-25-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Email confirming contact with Recruiting.com, signed by Jessica Rush, with contact details and links to resources and preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474680182-A3M0G6FILY4V8455IFH2/screen-shot-2015-11-17-at-7-53-41-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Email marketing performance report showing total emails sent, delivered, opened, clicked, and contacts lost; includes visual charts of engagement, deliverability, and contacts lost rates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474679203-SLXU5G0586NGMLOA13VR/screen-shot-2015-11-17-at-7-39-00-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Email performance dashboard showing total emails sent, delivery rate, open rate, and click rate, with a bar chart of engagement metrics over various campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495474681081-VICXTIU1JHVYIAGBZFFN/screen-shot-2015-11-17-at-7-55-43-pm.png</image:loc>
      <image:title>Jobing.com</image:title>
      <image:caption>Email marketing reporting dashboard showing statistics: 251 emails sent, 248 delivered, 120 opened, 89 clicked, 4 contacts lost; engagement metrics with open rate 48.4% and click-through rate 74.2%; delivery rate 98.8%; contacts lost rate 1.6%.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jaclynfreedman.com/evil-controllers-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170681123-AL1DGF40W9SUK4V16ECN/screenshot-www.maxim.com-2017-05-18-22-11-09.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>Two black gaming controllers with green accents mounted on a charging stand, with two rechargeable batteries in front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170988369-1T3WTH9KYO6HPZMVP5GD/5.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>A custom Xbox controller with a black and white marble design, featuring white thumbsticks, black buttons with yellow accents, and colored face buttons, placed on a wooden surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170984157-IH6NQUKKP3MSK5TFIGO0/1.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>A white video game controller with black thumbsticks and buttons, featuring red, black, and yellow accents, and the word 'THRILLIST' printed vertically on the right side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170987013-29EX8HF94BT8J4IKXXD1/3.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>Engadget news article about Evil Controllers' customizable gaming controllers with longer battery life, featuring a photo of a hand holding a white gaming controller with blue buttons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495166193243-19U8W2MP8Q809Q0XW3YS/EVIL+PR+2.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>An article header with a GameStop advertisement about accessories sale. Below that, an article about custom controllers, featuring a red camouflage-patterned PlayStation controller.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495166182658-QWNDG598N2W6NS28YIJ1/Evil+pr+5.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>A screen capture of the Game Informer website featuring a news article about customized Xbox One controllers, showing an orange controller and images of clothing and shoes at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495166188157-UIFL63EL69Z2935849T5/evil+pr+4.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>A white PlayStation 4 controller with black and red buttons and two black thumb sticks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170983912-T11KSXKMANLBKRK5L69R/2.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>A screenshot featuring a Facebook post promoting a sweepstakes by the National Bank of Arizona, with a blue background and white text, and an embedded video about Evil Controllers, a company that creates custom gaming controllers, owned by Adam Coe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170986170-HAYFU51DF03P5V69HDFD/4.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>Twitter post by Greg Miller showing two black gaming controllers with red accents and the text 'Game Scoop 300' on them, along with a small gold keychain, a receipt, and a shipping label.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170989952-MNQ6SCCR8E8HFWRO8FLF/6.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>Webpage screenshot of Kotaku with article about Sony PlayStation 4 controllers, featuring a white controller with black and red accents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1495170990923-QJDI0OZUWWZ37LULU4UQ/7.png</image:loc>
      <image:title>Evil Controllers</image:title>
      <image:caption>Orange Xbox gaming controller displayed on a webpage from Play.js, advertising custom PS4 and Xbox One peripherals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jaclynfreedman.com/ups</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505853991823-SPVGVT94LI9MN51IJR7I/Screen+Shot+2017-05-02+at+1.05.28+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>Persona Topic Matrix comparison chart for CEO Mark D, VP Ops Maxwell M, and Marketing Mgr Lauren, showing preferences for social media, content short or long, and jargon levels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505854007004-03DUJPQLE2ZX0N30MA8H/Screen+Shot+2017-05-02+at+1.06.12+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>A woman and a man looking at a tablet together in an office, with a digital graphic of a computer monitor and gear icons overlayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505854019374-GZ075L7ES8PI6QU5G1XZ/Screen+Shot+2017-05-02+at+1.07.20+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>Table outlining a sample email workflow with triggers, details, and supporting content examples, including content consumption, blog subscription, lifecycle emails, actions on website, inactivity, visits, webinar attendance, and purchases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505843044497-STFI4D4SX5ME5ZWY8KME/Screen+Shot+2017-05-02+at+1.10.37+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>A detailed profile of Lauren Johnson, a marketing manager, including her picture, age, and role. The image highlights her influence in the organization, source of her information, and her content preferences. It includes her interests, challenges, goals, and typical searches related to marketing. Various social media icons and data visualization charts illustrate her digital content consumption and device usage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505844110488-Q8M5A1AVAV3EER6WX3KX/Screen+Shot+2017-05-02+at+1.10.49+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>Business card for Mark Donegan, CEO, age 58, with information about his leadership style and industry insights. Includes social media, digital consumption, device use, content types, goals, interests, challenges, and ways to reach him.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505844321759-2OQTK62I2N1SC66Q2U3L/Screen+Shot+2017-05-02+at+1.11.00+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>A professional profile of Maxwell Martinez, VP of Logistics, age 42, with his photo, contact info, and sections on his insights, influences, skills, digital habits, goals, interests, content preferences, and ways he can add value to his organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5903f9e54402431ac4872106/1505844349463-CTCQRUBNOBXD1UDQYEDK/Screen+Shot+2017-05-02+at+1.11.29+PM.png</image:loc>
      <image:title>United Postal Service</image:title>
      <image:caption>A detailed infographic featuring a professional profile of Sandra Gainey, a Chief Marketing Officer, including her photo, career goals, interests, challenges, and content preferences, with sections on digital marketing insights, typical searches, social media links, and sources.</image:caption>
    </image:image>
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